About me

Zahir Iqbal

I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear measurement, experimentation, and data-driven decision making.

My background spans tourism, ecommerce, and marketplaces, where I’ve built systems that improve acquisition, retention, and revenue. I enjoy turning complex problems into simple growth loops that teams can act on.

what I can do for you

I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear objectives, experimentation, and data-driven decision making.

1. Digital Strategy & Tranformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

lan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Landing page design and optimization

Ship fast iterations based on data and user behaviour

nsure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

1. Digital Strategy & Tranformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

lan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Landing page design and optimization

Ship fast iterations based on data and user behaviour

nsure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

1. Digital Strategy & Tranformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

lan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Landing page design and optimization

Ship fast iterations based on data and user behaviour

nsure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

My Journey in marketing

I create seamless digital experiences that drive results.

Click a role to view key achievements

Digital Growth Manager

Royal Commission for AlUla

2023 — 2025

•

Connected campaign, website, and commercial data to identify gaps across the visitor journey.

•

Improved landing-page engagement by aligning creative messages with the on-site experience.

•

Supported digital growth initiatives across tourism, partner, and performance marketing touchpoints.

Digital Growth Manager

Royal Commission for AlUla

2023 — 2025

•

Connected campaign, website, and commercial data to identify gaps across the visitor journey.

•

Improved landing-page engagement by aligning creative messages with the on-site experience.

•

Supported digital growth initiatives across tourism, partner, and performance marketing touchpoints.

Digital Growth Manager

Royal Commission for AlUla

2023 — 2025

•

Connected campaign, website, and commercial data to identify gaps across the visitor journey.

•

Improved landing-page engagement by aligning creative messages with the on-site experience.

•

Supported digital growth initiatives across tourism, partner, and performance marketing touchpoints.

Senior Marketing Specialist

CAFU

2023

•

Worked across acquisition, CRM, and retention to support full-funnel growth.

•

Helped reduce reliance on paid acquisition by strengthening lifecycle and funnel activity.

•

Built reporting views that made campaign performance easier to diagnose and act on.

Senior Marketing Specialist

CAFU

2023

•

Worked across acquisition, CRM, and retention to support full-funnel growth.

•

Helped reduce reliance on paid acquisition by strengthening lifecycle and funnel activity.

•

Built reporting views that made campaign performance easier to diagnose and act on.

Senior Marketing Specialist

CAFU

2023

•

Worked across acquisition, CRM, and retention to support full-funnel growth.

•

Helped reduce reliance on paid acquisition by strengthening lifecycle and funnel activity.

•

Built reporting views that made campaign performance easier to diagnose and act on.

Regional Marketing Specialist

Talabat

2022

•

Supported regional campaign planning across marketplace and delivery growth initiatives.

•

Coordinated with local teams to improve execution consistency across markets.

•

Tracked campaign performance and surfaced learnings for future activations.

Regional Marketing Specialist

Talabat

2022

•

Supported regional campaign planning across marketplace and delivery growth initiatives.

•

Coordinated with local teams to improve execution consistency across markets.

•

Tracked campaign performance and surfaced learnings for future activations.

Regional Marketing Specialist

Talabat

2022

•

Supported regional campaign planning across marketplace and delivery growth initiatives.

•

Coordinated with local teams to improve execution consistency across markets.

•

Tracked campaign performance and surfaced learnings for future activations.

Product Growth & Marketing

Noon

2020 — 2021

•

Helped launch Noon Food Dubai by supporting supply growth and restaurant onboarding.

•

Contributed to activation campaigns that drove early order volume and marketplace momentum.

•

Used data and field insights to improve launch execution and partner readiness.

Product Growth & Marketing

Noon

2020 — 2021

•

Helped launch Noon Food Dubai by supporting supply growth and restaurant onboarding.

•

Contributed to activation campaigns that drove early order volume and marketplace momentum.

•

Used data and field insights to improve launch execution and partner readiness.

Product Growth & Marketing

Noon

2020 — 2021

•

Helped launch Noon Food Dubai by supporting supply growth and restaurant onboarding.

•

Contributed to activation campaigns that drove early order volume and marketplace momentum.

•

Used data and field insights to improve launch execution and partner readiness.

Digital Marketing Associate

Toshiba

2018 — 2020

•

Supported digital campaigns, content updates, and reporting across product marketing activity.

•

Helped maintain campaign tracking and performance documentation for the marketing team.

•

Built a foundation in digital execution, analytics, and cross-functional coordination.

Digital Marketing Associate

Toshiba

2018 — 2020

•

Supported digital campaigns, content updates, and reporting across product marketing activity.

•

Helped maintain campaign tracking and performance documentation for the marketing team.

•

Built a foundation in digital execution, analytics, and cross-functional coordination.

Digital Marketing Associate

Toshiba

2018 — 2020

•

Supported digital campaigns, content updates, and reporting across product marketing activity.

•

Helped maintain campaign tracking and performance documentation for the marketing team.

•

Built a foundation in digital execution, analytics, and cross-functional coordination.

My Tech Stack

I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.