About me

Zahir Iqbal

I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear measurement, experimentation, and data-driven decision making.

My background spans tourism, ecommerce, and marketplaces, where I’ve built systems that improve acquisition, retention, and revenue. I enjoy turning complex problems into simple growth loops that teams can act on.

what I can do for you

I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear objectives, experimentation, and data-driven decision making.

1. Digital Strategy & Tranformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

lan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Landing page design and optimization

Ship fast iterations based on data and user behaviour

nsure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

1. Digital Strategy & Tranformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

lan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Landing page design and optimization

Ship fast iterations based on data and user behaviour

nsure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

My Journey in marketing

I create seamless digital experiences that drive results.

Digital Growth Manager

Royal Commission for AlUla

2023 - 2025

Digital Growth Manager

Royal Commission for AlUla

2023 - 2025

Digital Growth Manager

Royal Commission for AlUla

2023 - 2025

Senior Marketing Specialist

CAFU

2023

Senior Marketing Specialist

CAFU

2023

Senior Marketing Specialist

CAFU

2023

Regional Marketing Specialist

Talabat

2022

Regional Marketing Specialist

Talabat

2022

Regional Marketing Specialist

Talabat

2022

Product Growth & Marketing

Noon

2020 - 2021

Product Growth & Marketing

Noon

2020 - 2021

Product Growth & Marketing

Noon

2020 - 2021

Digital Marketing Associate

Toshiba

2018 - 2020

Digital Marketing Associate

Toshiba

2018 - 2020

Digital Marketing Associate

Toshiba

2018 - 2020

My Tech Stack

I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.

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Sprinklr

My go-to tool to derive market sentiment, Voice of Customer, and Brand Competition.

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Sprinklr

My go-to tool to derive market sentiment, Voice of Customer, and Brand Competition.

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Figma

Where I construct narratives, collaborate on screens/landing pages and prototype.

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Figma

Where I construct narratives, collaborate on screens/landing pages and prototype.

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Google Analytics

My go-to for website analytics —perfect for deriving user and visits data in real time.

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Google Analytics

My go-to for website analytics —perfect for deriving user and visits data in real time.

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Hotjar

My tool for qualitative data on website visits - perfect for assessing friction points of users when landing on website.

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Hotjar

My tool for qualitative data on website visits - perfect for assessing friction points of users when landing on website.

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Branch.io

My trusted solution for managing app attribution to marketing efforts.

Tech Logo

Branch.io

My trusted solution for managing app attribution to marketing efforts.


What I do

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

Strategy & Execution

I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.

01.

Strategy & Execution

I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.

01.

Strategy & Execution

I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Experimentation

I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.

02.

Experimentation

I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.

02.

Experimentation

I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Attribution & Growth Ops

From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.

03.

Attribution & Growth Ops

From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.

03.

Attribution & Growth Ops

From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.

04.

Measurement & Analytics

From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.

04.

Measurement & Analytics

From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.

04.

Measurement & Analytics

From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.

Testing & Optimization
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's work together

Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.