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Portrait of portfolio creator – front view

Hi

Portrait of portfolio creator – back view
Portrait of portfolio creator – front view

Hi

ZAHIR IQBAL

growth

manager

I'm a UAE-based digital growth manager and consultant.

I'm a UAE-based digital growth manager and consultant.

living and breathing marketing…

I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear objectives, experimentation, and data-driven decision making.

1. Digital Strategy & Transformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

Plan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Improve UX, information architecture, and page clarity

Ship fast iterations based on data and user behaviour

Ensure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

1. Digital Strategy & Transformation

Audit your current digital setup and performance

Define a practical roadmap (people, process, tech)

Align teams on priorities, KPIs, and governance

Turn strategy into an execution plan with owners + timelines

2. Growth Marketing & Acquisition

Build channel strategy (paid, organic, partnerships)

Improve reach and efficiency through testing and optimisation

Strengthen messaging and campaign structure for conversion

Plan full-funnel journeys from awareness to purchase

3. Web & Experience Delivery

Create or rebuild websites and landing pages

Improve UX, information architecture, and page clarity

Ship fast iterations based on data and user behaviour

Ensure content and design support business goals

4. Measurement, Analytics & Reporting

Set up/clean tracking (GA4/GTM, events, conversions)

Build dashboards and reporting that answer business questions

Diagnose performance issues and recommend fixes

Define KPI frameworks and measurement standards

About me

Hi, I'm Zahir — a digital growth manager and I specialize in optimizations

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Years of Experience

past projects

These projects reflect my work within growth marketing and e-commerce

HEAR FROM PAST COLLEAGUES

Feedback from managers, peers, and cross-functional partners across marketplace, tourism, and performance marketing teams.

I worked with Zahir during our time at the Royal Commission for AlUla, where he played an integral role in advancing the destination’s growth and analytics efforts across marketing, digital, and commercial touchpoints. He connects strategy, measurement, and delivery effectively, turning data and observations into meaningful improvements in digital performance.

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Jason Hardy

Marketing Director

Zahir takes full ownership of the projects he handles. He consistently brings data-led initiatives that improve process and team performance, and he is always thinking beyond execution to add a fresh perspective.

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Amira Hamdy

Marketing Manager

At AlUla, Zahir played a key role in driving digital performance through sharp analytics and strategic insights. His collaborative spirit and commitment to measurable results make him a valuable asset to any marketing team.

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Lisa Tohamy

Digital Marketing Lead

Zahir’s analytics and ideas brought meaningful success to the noon Food team. He is reliable, thoughtful, and brings the kind of leadership that helps teams move faster with more confidence.

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Abdul Moiz

Marketplace Lead

Portrait of portfolio creator

Hi

Hi

Let's work together

Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.