Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Growth Marketing
AlUla Destination Campaign (Saudi Tourism)
Drove multi-market engagement by aligning creative to landing experience and keeping partner CTR/VTR on target.
Growth Marketing
CAFU: Full-Funnel Growth Marketing
A cross-channel growth case study spanning performance marketing, CRM, funnel optimisation, and brand activations. The goal was to reduce dependency on paid spend without sacrificing growth. The result was more acquisitions, lower costs, and a retention engine built to last.
Growth Marketing
Noon Food: Building a Marketplace From the Ground Up
How I helped launch Noon Food Dubai — solving supply constraints, onboarding 5,000+ restaurants, and driving 25K orders through full-funnel growth marketing.