Branding
Scaling CAFU's App Growth
CAFU - App Growth & Retention Optimization
Year :
2023
Industry :
Mobility
Client :
CAFU
Project Duration :
8 months

Goal:
To reach an app install base of 70K in 2 quarters.

Solution :
Firstly, we did a funnel analysis to spot activation and retention gaps. Second, we built dashboards to inform us high cost-per-install marketing channel to help make quick decisions on optimization during campaign period. As a team we did quick experiments during and off campaign periods. Lastly, we had rigorous cross-functional reviews with product, data and CRM teams.


Black Geometric Prisms
A collection of sharp, angular black prisms floating against a gradient dark background, showcasing a modern and sophisticated approach to digital 3D geometric composition.
Year :
2025
Industry :
Tech
Client :
Studio Prism
Project Duration :
4 weeks
Problem :
Content
Solution :
Content
Challenge :
Content
Summary :
Content
More Projects
Black Geometric Prisms
A collection of sharp, angular black prisms floating against a gradient dark background, showcasing a modern and sophisticated approach to digital 3D geometric composition.
Year :
2025
Industry :
Tech
Client :
Studio Prism
Project Duration :
4 weeks
Problem :
Content
Solution :
Content
Challenge :
Content
Summary :
Content
